In defence of the BBC Three identity: It's too easy to knock new branding
By Chris Moody
It’s a waste of money. It looks like X or Y. I can’t even read it. A five year old could have done it…
Just a few of the responses levelled at the new BBC Three identity from the press, design media and social streams.
It’s predictable, lazy and more than a bit derivative – the reaction that is, not the work.
Derision is the same response that seems to echo round cyberspace every time there’s a vaguely new piece of design or identity put out in the world.
It’s fair enough to critique but it would be good to Read full story ›
Source: The Drum
