By Natalie Mortimer

It’s no longer adequate for a retailer to assume that the traditional path to purchase will today cut the mustard. Consumers want tangible, interactive and informative experiences before buying products, whether they are shopping in-store or online – a trend that is becoming ever more normalised as the physical and virtual environments plunge into deeper integration.

One brand that has been working to address this consumer demand head-on is online furniture retailer Made.com, which recently created a new platform to allow its fans to post pictures of their homes online showing products bought from the website. Country manager Annabel Kilner, who Read full story ›

Source: The Drum