By Laurie Fullerton

A new study released today suggests that consumers are making their in-store purchasing decisions based on a quick review of a product on their mobile phones which suggests that although word of mouth advice from friends and families remain the top resource for considering a product, mobile advertising is increasingly as influential to making a final purchase decision.

The study was conducted by Yieldbot, in partnership with Kantar Retail, and further suggests that for new product information, mobile ads are actually outperforming brand/retail information sources and social media.

Yieldbot President Chris Copeland Read full story ›

Source: The Drum