‘In the 21st century, every disgruntled passenger is a potential publisher’
How United Airlines hasn’t learned its social media lessons
A little over two weeks after embroiling itself in a social media storm over the #Legginsgate controversy, United Airlines’ reputational status has gone from bad to worse.
An attempt to “re-accommodate” a passenger on an overbooked flight ended up in a blood-splattered, global outcry that could cost it “up to six-or-seven figures”, according to communications experts, who concluded that the carrier has simply failed to learn its lessons, as well as underestimated the power of social media.
Social media cried foul this week when videos and images emerged of a United Airlines Read full story ›
Source: The Drum
