By Beth Hazon

For a few hours on Wednesday, a Periscope stream of a puddle in Newcastle gripped the world. Here Beth Hazon, managing director of marketing agency Drummond Central, which set up the feed, shares the inside story of the puddle that became a viral sensation.

Okay, it’s time to fess up about ‘that puddle‘. How did #DrummondPuddleWatch begin? Why did we do it? And how did we generate a ripple effect that started on a small patch of tarmac in Jesmond, and ended up reaching the four corners of the world?

We’d love to say it was a premeditated stroke of marketing Read full story ›

Source: The Drum