In the front row of Topshop’s virtual catwalk
By Staff Writer
New retail solutions are being sought right across the high street in a bid to engage with consumers and find a way to resuscitate the buying experience. Topshop showed off one such idea this week in London, co-incidentally the same week as London Fashion Week. Mark Broughton, strategy and planning partner at integrated agency LIFE went along to see what all the fuss was about.
Innovative. Relevant. Novel. Three pretty positive words to summarise the London Fashion Week 360-degree virtual experience in Topshop’s flagship Oxford Circus store.
Source: The Drum
