By Daniel Gilbert

Catching up on some of the latest marketing news recently, I found myself drifting off into a deep sleep (keyboard as pillow). My dream, quite predictably, was all about the future of digital media.

Here’s what I remember of it…

In the agency of the future there are robots. Well, a robo-receptionist at least, who sends an email to the relevant member of staff when a guest arrives, and offers a coffee while they wait.

Manual media buying is basically dead, save for the last few scraps of inventory left. The market is no longer dominated by a few major players; the volume-discount Read full story ›

Source: The Drum