By Laurie Fullerton

Although smaller companies have always relied more on inbound marketing strategies, 75 per cent of the 3,000 marketers surveyed from large and small companies say that inbound marketing is choice for large and small companies alike with 76 per cent of senior executives surveyed favor inbound marketing. In fact, according to inbound marketing and research platform, Hubspot’s survey, companies are now three times more likely to see higher ROI on inbound marketing campaigns than outbound.

Seventy-four per cent of B2B marketers surveyed from both small and large companies cited increasing the number of contacts/lead as their top priority Read full story ›

Source: The Drum