By Taruka Srivastav

In an attempt to compete with rival Whatsapp, India’s Hike Messenger is continuously evolving its marketing strategy. Post venturing into entertainment, Hike has now acquired a Bangalore based technology start up; Creo.

Creo was founded by former Hikers Sai Srinivas Kiran G and Shuham Malhotra, who have previously launched hardware products that include streaming media dongles and smartphones.

A spokesperson for Hike, explained: “The Creo team will begin work on a developer platform to enable third party developers to build services on the Hike platform”.

Hike post raising its fourth round of funding of $175m led by <a target=_blank href="http://www.thedrum.com/topics/tencent" Read full story ›

Source: The Drum