By Ronan Shields

Independent ad tech companies including Quantcast, Tapad, Drawbridge and AdBrain recently unveiled ‘open data’ initiatives to help brands scale their automated advertising efforts with methods that run counter to those proposed by ‘closed ecosystem’ players such as Facebook and Google.

Quantcast is poised to host its Supernova event in London today (22 October), just weeks after it launched its Audience Grid product that lets advertisers target audiences across different web environments using a probablistic data-targeting method.

This means advertisers can target desired audience segments across multiple devices by matching their own data sets with third-party data Read full story ›

Source: The Drum