By Jessica Davies

Last week Facebook rolled out its much-anticipated premium video ads in beta to a select group of advertisers.

The social network has stated that the ad-buying process will be “similar to how advertisers already buy and measure ads on TV”, which centres on using TV metric targeted Gross Rating Points to reach a specific audience. Delivery is being measured by an independent third party, Nielsen Online Campaign Ratings (OCR), and advertisers only pay based on what Nielsen OCR measures.

Each 15-second video ad will start playing without sound as it appears on screen and stop if people scroll past. If Read full story ›

Source: The Drum