By Michael Feeley

Abbott Nutrition, the team behind globally renowned and trusted infant formula brand Similac, has launched in Boots, making it available to British consumers for the first time in the company’s 90-year history.

Similac, the first commercial milk based infant formula to be developed, was first marketed in 1925 and is now sold in over seventy-five countries worldwide. While the UK marketplace is currently dominated by four long-established brands, Abbott Nutrition hope that capture a share of an annual market currently worth more than £440m.

UK-based integrated agency Thinking Juice were tasked with designing packaging that grabbed the attention and instilled a feeling Read full story ›

Source: The Drum