By John McCarthy

Financial services organisations are failing to embrace creativity as a means of increasing digital marketplace share, according to a study from global digital agency, Dog.

The snapshot survey, conducted by 72Point, interviewed 200 marketing, advertising, PR and specialist digital creatives within the UK financial services sector and found that only one per cent of respondents felt their work was valued by their company.

Only two per cent of respondents claimed to have the support of the boardroom on the creative front and only nine per cent said their company had a forward thinking mentality in this realm.

Over half said they felt creative Read full story ›

Source: The Drum