By Laurie Fullerton

The US is home to 87.5 million millennials (ages 18 to 29). In comparison, 83.7 million Americans fall under the “Generation X” category (30 to 49-year-olds), whereas the number of baby boomers (aged 50 years and older) is 66.4 million.

While millennials are a vastly diverse group of individuals, they are in a unique position because most millennials grew up with digital technology from their infancy. For this reason, they interact with brands in a very different way and their statistics are reshaping the way B2B and B2C marketers do business.

In a recent infographic by the University of Southern California Read full story ›

Source: The Drum