Infographic: Social media the most effective channel for B2B, 79% of marketers believe
Over three quarters (79 per cent) of B2B marketers believe that social media is an effective channel for marketing, research from Omobono has found.
38 per cent of those surveyed in the research, carried out with Circle Research and The Marketing Society , said they would spend any extra marketing budget on social media, while 39 per cent would turn to apps or optimisation.
However, over half of those surveyed don’t spend a penny of digital budget on mobile channels, with only seven per cent of marketing budget going to mobile for the marketers who do embrace social as a channel.
Francesca Brosan, Read full story ›
Source: The Drum
