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Infographic: What logo cost nothing but the brand is worth $56.7bn?

on Mar 25, 2014 | 0 comments

By Ishbel Macleod

Review of Famous Company Logos: How The Big Business Uses The Emotional Power of Logos

The Drum’s logo is orange, so according to this infographic by Finances Online, we are enthusiastic, creative and determined. What does your logo say about you?

With the BBC spending $1.8m on its new logo, the importance of a logo to a brand is not something that should be underestimated, especially with a survey in the Netherlands funding that 100 per cent of eight year olds able to match brands with their logos.

The new Pepsi logo, according to Finances Online, was so expensive to create ($1m) that the agency thought it should justify it cost with a lecture on Da Read full story ›

Source: The Drum