ING Direct taps Isla Fisher to spearhead new Australian brand campaign
Australian banking group ING Direct has brought actress Isla Fisher on board to front a new advertising national campaign in a bid to highlight its customer service credentials.
The multi-million dollar national campaign, created by VCCP, kicks off today (15 June) with a 60-second film to be shown across cinema, TV and digital that shares Fisher’s journey in getting to know the bank, becoming a customer and sharing other customers’ good news stories.
Fisher is the first celebrity brand ambassador to come on board since ING Direct dropped comedian Billy Connelly in 2010.
The campaign encourages customers to share their experiences in Read full story ›
Source: The Drum
