By the drum

We’re all still experimenting with, and trying to define exactly what ‘innovation’ means. No matter where in theadvertising industry you sit, be that integrated agency, client side or a start-up, how ‘innovation’ is perceivedand its future role is yet to be agreed.

In today’s world where everything must be neatly packaged or listed under a specific genre, the notion of ‘innovation’ has refused to offer itself a simply placed definition. It has been applied to incubating start-ups, creating products and applications for clients todeveloping immersive AR experiences… and everything in-between.

However, two things are key to establishing innovation within an Read full story ›

Source: The Drum