Inside Buzzfeed’s branded video strategy as it partners with Costa for UK launch
Buzzfeed is eyeing a bigger piece of the $1bn branded content pie, opening up its commercial video arm to British advertisers – with Costa first on the list – 18 months after it launched in the US.
Announcing the move at the IAB Digital Upfronts event in London today (19 October) the publisher boldly claimed success for what is still a fledgling division, saying branded video views run into the millions and, perhaps more importantly, match the engagement rates it sees for non-branded videos.
Scale is its biggest asset. In one month, the Californian studio will produce over 340 videos in 11 Read full story ›
Source: The Drum
