By Rebecca Stewart

In July, Ribena staged a pop-up ‘Colouring Cafe’ event in Covent Garden, bringing influencers and fans together to colour-in individuals tiles of a giant Ribena illustration, created by artist Alex Lucas.

Designed for people who like to “grab life by the felt tip,” the stunt looked to capitalise on the current adult colouring book trend and bring the drink’s playful and vibrant positioning to life.

In a first for the brand, the campaign is now being supported by a digital and social video push across YouTube, Instagram, Twitter and Facebook, putting the “unsung hero” of Ribena’s portfolio, Ribena Light, at the Read full story ›

Source: The Drum