By Seb Joseph

As Instagram turns five this week, the billion-dollar photo sharing app is in danger of unravelling its premium positioning now that its seemingly accepting ads that aren’t of the same high standard that made it a special place for brands and users.

From selfies to celebrities, the Facebook-owned social network has enjoyed meteoric success since its arrival in 2010, boasting a global user base of 400 million. People love it because it feels real; it’s about creativity and most importantly community building. Marketers love it because they can use the app to build awareness and reach new audiences because it doesn’t Read full story ›

Source: The Drum