By Rebecca Stewart

Sales integration between Facebook and Instagram is increasing as the latter looks to build upon its advertising business, according to Instagram’s chief operating officer Marne Levine.

The image-sharing platform is leveraging Facebook’s resources in a bid to woo small businesses as part of its global expansion strategy, the Financial Times has claimed.

Facebook acquired the photography app three years ago for $1bn with a view to running the business as an independent group, but speaking at the DLD technology conference in Munich today (18 January), Levine said Instagram has been relying more heavily on its parent company’s sales team.

“When we Read full story ›

Source: The Drum