Instagram overtakes Facebook, YouTube and celebrities as 'most influential social marketing tool'
Instagram has been crowned the most effective social marketing tool, overtaking Twitter, Facebook and YouTube.
The site delivers more sales and consumer actions than other other social platform, according to a study which documented the 15 biggest biggest influencers on consumer behaviour.
Top 15 Biggest Influencers on Consumer Behaviour
1. Friends
2. Family
3. Partner
4. Customer reviews
5. Television
6. Instagram
7. Facebook
8. An advert
9. Colleagues
10. Newspapers & magazines
11. YouTube
12. Twitter
13. Radio
14. Celebrities
15. Blogs
Millennials were found to be the group most responsive to posts on the image sharing app, with 68 per cent of 18-24 year-olds saying they more likely to purchase an item Read full story ›
Source: The Drum
