By Thomas Hobbs

The targeting tool, which will also be made available through Facebook, uses signals based on local market keywords and will alert advertisers to people posting or engaging with Instagram content containing keywords specifically relating to the festive buying period.

The new segment, which will be available up until New Year’s Day, follows a slew of new ad formats that have been rolled out on Instagram over recent months.

In September, fashion label Michael Kors became the first brand to utilise Instagram’s new 30-second Marquee video video format as it also officially launched its global ad platform. The longer Marquee videos Read full story ›

Source: Marketing Week