Instagram to offer ‘more targeted advertising’ as it hits 14m UK users
The move will allow brands to reach the 300 million users that actively use the photo-sharing app each month, 14 million of which are in the UK.
This number has doubled in the last two years according to the brand.
Speaking at Instagram’s headquarters in London today (13 July), Amy Cole, head of brand development for EMEA at Instagram, said: “As we build products and features, we’ll start to implement all of the targeting options that are available on Facebook.
“We’re starting to see advertisers using both platforms and we’re seeing success in campaigns that use both,” she added.
Brands that use both platforms Read full story ›
Source: Marketing Week
