Instagram unveils new logo as the app gets a monocrome makeover
Instagram has refreshed its branding, debuting a new logo and app design to position the platform as “vibrant and diverse” storytelling hub.
The Facebook-owned app’s trademark Polariod-like, colourful camera icon has been given a minimalist makeover. However, the ‘rainbow’ element of the logo lives on in gradient form while a simplified shape has been created to reflect a more versatile camera.
Additionally, Instagram has aligned the identities of each of its sister apps, Layout, Hyperlapse and Boomerang, using the same palette to colour each and unify the product family.
