By John McCarthy

As Instagram celebrates its fifth birthday the social platform has revealed the top five most followed accounts in both the UK and US as it looks to offer brands similar reach through its newly updated Facebook integration.

Instagram now boasts over 400m monthly active users with 80m new uploads per day helping contribute to the 40bn images on the site.

These astronomical figures naturally paint the picture of an open and desirable audience for brands to reach and engage with. Instagram says it has more than delivered on this front too, boasting that 97 per cent of the 400-odd campaigns it Read full story ›

Source: The Drum