Instagram video ads ‘on the road map’ for UK, says head of marketing science Doug Fraser
Early Instagram video ads are currently being trialled in the US and are on the road map for the UK, according to head of marketing science at the network Doug Fraser.
Speaking at a Facebook event as part of IAB’s Digital Upfronts this morning, Fraser said currently the image-sharing platform has focused on ensuring its static image-based advertising, which it launched in the UK earlier this month, works seamlessly, before “ramping up” to video.
However, he conceded that video ad trials have kicked off in the US, and although there are no immediate plans to launch video ads in the Read full story ›
Source: The Drum
