Integral Ad Science moves UK MD Niall Hogan to Asia to bolster investment in the region
Integral Ad Science (IAS) is to step up its investment in Southeast Asia, moving Niall Hogan, former UK MD and head of strategic development EMEA, to become managing director of Southeast Asia.
Having established the IAS business in the UK, the company is hoping he can do the same in Asia Pacific.
IAS, a data business that provides services for marketers to optimise ad spend, believe global issues around viewability, fraud and brand safety transfer to the region, presenting opportunity for the business to grow.
Hogan, who will be based out of Singapore, said: “Fraud, viewability, and brand safety are key issues for Read full story ›
Source: The Drum
