Interflora agrees deal with ITV to sponsor next series of Surprise Surprise
Interflora has agreed a deal with ITV to sponsor its primetime show, Surprise Surprise, which will include product placement activity where seven viewers will be selected to receive flowers during the advertising breaks.
The sponsorship deal will see the launch of the ‘Surprise Someone Special’ campaign will be fronted by presenter Mark Wright, who will deliver the flowers based on recommendations made over the dedicated webpage.
Lyn Davies, head of sales and marketing at Interflora said: “We are extremely proud to be working in partnership with ITV for this unique ‘Surprise Someone Special’ campaign.”
“The popular show creates surprises Read full story ›
Source: The Drum
