By Jessica Goodfellow

ITV has signed a unique product placement partnership agreement with Interflora for well-known soap Coronation Street.

An Interflora flower shop will open on screen on 13 January and marks the first time that a brand has achieved such prominent product placement on the show.

To knit the brand into the storyline, character Tracy Barlow will open the florist shop which will feature Interflora branding across the exterior and interior of the shop, including branded bouquets, bags and posters within.

Chris Moxon, business manager, ITV Commercial, said the integration “demonstrates how seamlessly an iconic brand like Interflora can naturally sit side by side with Read full story ›

Source: The Drum