By Gillian West

International Airlines Group has appointed WPP as its marketing agency working across its British Airways (BA), IAG Cargo and Avios brands.

Speaking to The Drum, a spokesperson for BA confirmed the appointment which sees Ogilvy & Mather London win back the BA business after losing it stages over the years.

The deal ends BA’s 12-year relationship with BBH London, which had added BA’s loyalty business to its account in March 2014, winning the business from OgilvyOne.

On losing the loyalty business, OgilvyOne had kept hold of BA’s creative technology account but later lost that to SapientNitro, Read full story ›

Source: The Drum