Internet will overtake TV as top media ad platform in South Africa within 5 years, says PwC
The increasing accessibility of the internet will generate more consumer spend than any other platform in the next five years in the South African entertainment and media industry, according to a report by PricewaterhouseCoopers (PwC).
In the fifth edition of PwC’s South African E&M outlook report, the nation’s entertainment and media market was projected to grow by 10.2 per cent on average annually between 2014 and 2018.
The media market’s most prominent ad platform in the region will be the internet, accounting for over two-thirds of total revenues during the period.
This was followed by TV, which will receive another two-thirds share of Read full story ›
Source: The Drum
