By Seb Joseph

It’s well known that diversity in advertising is beneficial but the industry has often been accused not doing more to welcome minorities, something the IPA hopes to address in 2016.

Speaking at the trade body’s headquarters yesterday evening (14 January), president and co-founder of DLKW Lowe Tom Knox said tackling the issue would be the focus of his year-long remit. From pushing the industry to elevate women to more senior roles to championing the business and social benefits of a diverse workplace, the need for the initiative reflects how advertising is far less diverse than the population at large.

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Source: The Drum