IPG Mediabrands launches social media specialism Mediabrands Society in Hong Kong
IPG Mediabrands has launched specialist social media agency ‘Mediabrands Society’ in Hong Kong.
This move follows the launch in the UK, as well as the growth and rebranding of social media unit Rally Worldwide into a full service social media agency team in Hong Kong with 25 dedicated staff, which is expected to double in the next 12 to 18 months.
Penny Chow will head Mediabrands Society out of Hong Kong. The agency will focus on content marketing amplification, encompassing content strategy and planning, ideation and content creation, community management, social CRM, analysis and reporting, as well as paid social. These Read full story ›
Source: The Drum
