By John McCarthy

IPhone has been branded as the most adventurous smartphone as its owners are 14 times more likely to view off-road racing content than any other mobile firm’s users, according to mobile browser research from digital advertising company Exponential Interactive.

The study, which analysed the mobile search patterns of 1.7 Britons, compared the online viewing patterns of different mobile brand users against the average level of interest from web users as a whole.

In the sports category, iPhone users were 14 times more likely to search for off-road racing whereas Apple’s main competitor Samsung’s owners were 23 times more likely to be into Read full story ›

Source: The Drum