Iris acquires Founded as it looks to build on B2B, creative and technology propositions
Iris has aquired creative shop Founded, with a view to build out its B2B marketing capabilities and creative technology offering.
The two agencies are set to collaborate on a new B2B proposition centered around creativity, with Iris noting that the acquisition is part of its wider ambition, to bring in top talent from a range of backgrounds to “define its agency model”.
The partnership will give also give Iris an entry into the West Coast of America through Founded’s San Francisco office, which opened in 2015
Conceived in London by Richard Mabbott and Richard Perry in 2012, Founded currently works with brands including Read full story ›
Source: The Drum
