Irish rugby legend Brian O’Driscoll on life as a pundit for BT Sport and role of wearable tech in sports
Irish rugby legend, BT Sport pundit and Ultimate Rugby co-founder Brian O’Driscoll believes live rugby coverage must be as interactive as possible if it’s to attract the younger generations, and that pundits must continuously seek to develop their own personal brands to stay ahead.
O’Driscoll spoke to The Drum ahead of addressing a host of agency executives at Dentsu Aegis Network’s offices in London to promote a new tie-up between Ultimate Rugby and Mapp Media.
He described the first year after his retirement as having been full of “steep learning curves” as he accustoms himself to life as a BT Read full story ›
Source: The Drum
