Irn-Bru maker AG Barr praises Glasgow 2014 Commonwealth Games sponsorship as it reveals 14.6% per tax profit increase
Irn Bru maker AG Barr has cited its involvement with the Glasgow 2014 Commonwealth Games as a factor in its pre-tax profit of 14,6 per cent to £19m for the first half of the year.
The soft drinks group, which also produces Rubicon and Strathmore Water, revealed a total revenue increase of 5.4 per cent to reach £135.7m for the first half of the year and claimed to have witnessed ‘balanced growth’ across all of its core brands through innovation and marketing activation.
As part of that activation, the company’s brands were promoted off the back of its official sponsorship with the Read full story ›
Source: The Drum
