Irn-Bru, Volvic and Haribo the top FMCG brands for social engagement
Challenger brands are outshining top selling brands on social media, research from Headstream has found, with Irn-Bru topping the list of FMCG brands for social engagement.
Volvic, Haribo, Whiskas and Pepsi Max also made up the top five on the list from Headstream, while Chicago Town, Heinz Soup, Ginsters, Tetley and Capri Sun concluded the top ten. The full list can be seen below.
Steve Sponder, managing director at Headstream, commented: “Facebook and Twitter continues to evolve, and the brands scoring highly this year are the ones that appreciate both the strengths and weaknesses of each platform, and have adapted their Read full story ›
Source: The Drum
