Is China's counterfeit goods market tarnishing the reputation of its homegrown brands?
Chinese brands, such as Huawei, Oppo, Xiaomi and Alibaba, could suffer from negative brand perceptions in international markets as a result of China’s notorious counterfeit goods market.
Despite an increase in quality and value from Chinese products and brands, analysts believe there is a danger they will be smeared by the counterfeit market and the country’s “outdated” reputation for producing cheap products.
China’s growing presence on the global stage and the increased influence its companies, brands and products are having internationally has led to a flurry of anti-counterfeiting activity in recent months. Last month, Alibaba chairman Jack Ma issued a Read full story ›
Source: The Drum
