Is Coca-Cola losing its fizz, or it can it restore itself to former glories?
Coca-Cola is no longer a top 10 global brand, a sign of the harsh realities the brand along with its peers face as the falling value of the fizzy drinks category paints a bleak outlook for the brand.
Earlier this week, the soda giant dropped five places to be named number 13 in the BrandZ list, a long-running annual ranking of the world’s most valuable brands compiled by WPP and Millward Brown.
Despite the shock of Coke’s exit, it was a long time coming; the brand has failed to grow since 2000, and the company has missed its own three Read full story ›
Source: The Drum
