Is digital media losing credibility with brands? The advertisers' view
It seems that digital media has been under a little more pressure than usual lately. While advertisers still spend a considerable amount of their marketing budgets in these channels, 2017 may be the year they take a little step back and reassess the value they are receiving, if indeed they can.
Due to the way digital is structured, everything should be accountable and reported upon but numerous reports have instead stated this is simply not the case. Starting with a complicated ‘ecosystem’, it is plagued by issues such as fraud, viewability, brand safety and even simple software errors relating Read full story ›
Source: The Drum
