By Alison Millington

The app, launched in November 2013, allows users to create short videos either from photos or video clips set to music. People can then like or comment on the videos, follow other users and share content on social media.

It is live in 150 countries and now sees roughly 700 million clips shared per day. It is already being used by some brands including Jack Daniels and Uber keen to reach its young mainly female audience.

CEO Farhad Mohit told Marketing Week that the app works in a similar way to blogging or vlogging but is accessible to a broader range of Read full story ›

Source: Marketing Week