By Giles Hicks

There’s a quiet revolution going on in secret, behind closed doors. People are sneaking around all cloak and dagger, exchanging some pretty decent amounts of cash for creative work for some of the biggest global brands.

It’s called internal communications, and the talent and creativity in this part of the comms world can more than rival its consumer counterpart.

It could be argued that it’s easy to market the latest Apple gadget for example. It’s shiny, beautifully designed and people want to hear all about it, so how hard is that? And we could all flog a household sauce brand because it’s Read full story ›

Source: The Drum