'Is it fair you’re putting sponsors on the spot?' Fifa’s marketing chief hits out at journalists questioning Coke’s stance on corruption allegations
Fifa’s marketing director Thierry Weil leapt to the defence of World Cup sponsor Coca-Cola following a series of questions from journalists over the drinks giant’s stance on bribery and corruption allegations around the World Cup – saying it was “unfair” of them to put Amber Steel, director of football management at Coca-Cola, on the spot.
Following a panel discussion at the Leaders in Sport conference today – which reflected on the Brazil World Cup as well as Fifa’s new sponsorship model – Andrew Warshaw from Inside World Football asked Steel to respond to comments made earlier in the week by Michael Read full story ›
Source: The Drum
