Is it the publisher’s responsibility for the appropriate placement of programmatic ads? Guardian’s Nick Hewat believes so
Who is responsible for the appropriate placement of programmatic ads? The Guardian’s commercial director Nick Hewat said that in being “the last mile” on the programmatic ad route, the onus is ultimately on the publisher to make sure that an ad doesn’t adversely conflict with the content it sits with.
The topic arose on a panel, at ISBA’s annual conference, looking at the future of media buying in a data-driven world. Mindshare CEO Mark Creighton explained that when it comes to programmatic he finds “a lot of the clients are very interested, as long as you’re clear about the context Read full story ›
Source: The Drum
