By Ewen Haldane

Anyone working in a creative or innovation role will be familiar with what the Enlightenment French philosopher Diderot termed l’esprit d’escalier (staircase wit) – the perfect thought arrives, but just too late to be useful.

In Diderot’s case, this involved thinking up a particularly amusing riposte at a dinner party – just after he’d reached the bottom of the stairs. Similarly, the most innovative ideas we have around a brand challenge can come weeks, or even years after a project has ended, when we’re working on something completely different. It’s not ideal. But, as Diderot knew, good ideas rarely Read full story ›

Source: The Drum