Is it time to call bullshit on influencer marketing?
By Dom Burch
If you’re not already managing an influencer marketing programme across multiple social platforms it would be easy to feel like you’ve missed the boat.
You must be the only marketeer on the planet that still doesn’t quite get it, stood looking out to sea, wondering where did it all go wrong?
Fear not. I’m here to tell you the boat you missed is full of shysters talking absolute bollocks.
There’s no denying influencer marketing has become one of the hottest topics in the industry.
Hence the huge rise in specialist agencies springing up to meet your every influencer need.
Tech firms promise to find the Read full story ›
Source: The Drum




