By Julian Smith

Anyone who works in mobile marketing will be familiar with the fact that Android is now by far the dominant operating system globally.

According to IDC, 85 per cent of the global smartphone audience now uses Android in one form or other on a plethora of different devices (from Samsung, to HTC, to Nexus, to the forked devices of the Chinese manufacturers such as Xiaomi and Coolpad). And while many people reading this article might well be iPhone lovers, bear in mind that around the world Apple’s device has only 12 per cent penetration – though the number looks slightly Read full story ›

Source: The Drum